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Forget ‘Sopranos’ and ‘Game of Thrones’: HBO Max’s Top Hits Are for Kids

  • At launch, service’s big new shows were ‘Looney Tunes,’ ‘Elmo’
  • HBO Max still lacks breakout hit like Disney+’s ‘Mandalorian’
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The HBO network earned a reputation for adult dramas filled with sex and violence, including “The Sopranos,” “Game of Thrones” and “Sex and the City.” But when its new streaming offshoot launched last week, the buzziest shows were aimed at children.

“Looney Tunes Cartoons,” a new take on classic characters Bugs Bunny and Daffy Duck, was the most in-demand original show when AT&T Inc.’s new HBO Max service debuted on May 27, according to Parrot Analytics, a firm that gauges how popular TV shows are based on social media, fan ratings and piracy. “The Not-Too-Late Show With Elmo,” a talk show hosted by the “Sesame Street” character Elmo, was second.