Skip to content
Subscriber Only

Tesla Shareholder Wants Musk to Drop His Disdain for Advertising

Elon Musk

Elon Musk

Photographer: Win McNamee/Getty Images


Tesla Inc. shareholders will vote in July on whether the electric-car maker should start doing something Elon Musk has long resisted: advertise its cars.

James M. Danforth, a San Diego-based holder of 850 Tesla shares, is proposing that the company spend at least $50 per vehicle produced to advertise its products. Tesla’s board opposes the measure.