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Secrecy and Glitches Mar Australia's Tracing App Rollout

Amid privacy fears, officials dangle ‘footy’ and beer in an effort to sell the program

A promotion for the COVIDSafe app hangs from a bollard outside a Bunnings Warehouse store in Melbourne.

A promotion for the COVIDSafe app hangs from a bollard outside a Bunnings Warehouse store in Melbourne.

Photographer: Carla Gottgens/Bloomberg

In trying to persuade Australians to embrace the government’s new contact-tracing app, officials are invoking images of favorite pastimes — football and beer — with a clear underlying message: If you want things to go back to normal, install it on your phone.

“Want to go to the footy? Download the app,” Health Minister Greg Hunt tweeted earlier this month.