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Apple Buys Machine-Learning Startup to Improve Data Used in Siri

  • Inductiv engineering team joined iPhone maker in recent weeks
  • Apple has acquired over a dozen AI-related companies for Siri
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Photographer: Ian Waldie/Bloomberg

Apple Inc. bought machine-learning startup Inductiv Inc., adding to more than a dozen AI-related acquisitions by the technology giant in the past few years.

The engineering team from Waterloo, Ontario-based Inductiv joined Apple in recent weeks to work on Siri, machine learning and data science. Apple confirmed the deal, saying it “buys smaller technology companies from time to time and we generally do not discuss our purpose or plans.”