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Alibaba Hunts for a Million Influencers Keen to Make Big Money

  • AliExpress Connect links social media darlings with merchants
  • Model replicates China success of Taobao’s live-streaming app
Alibaba Group Holding Ltd. Campus on the Company's 18th Anniversary
Photographer: Qilai Shen/Bloomberg

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Alibaba Group Holding Ltd. pioneered the use of live-streaming hosts to sell everything from lipstick to smartphones in China. Now, the e-commerce giant wants to repeat that success globally with the help of a million influencers on forums from TikTok to Instagram.