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Apple Buys Older Shows for TV+, Stepping Up Netflix Challenge

  • Company wants to create back catalog to complement originals
  • TV+, launched in November, had 10 million sign-ups by February
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Apple TV+ Bulking Up Its Library

Apple Inc. is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalog of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.

The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.