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AppLovin Values Game Maker Machine Zone At Around $500 million

  • It had raised about $725 million and had $5 billion value once
  • Machine Zone paid for Super Bowl ad starring Kate Upton
asian man play mobile game

Source: iStockphoto via Getty Images

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Just four years ago, mobile game maker Machine Zone Inc. was a high-flying unicorn valued at $5 billion. On Thursday, it sold for about a tenth of that amount, according to people familiar with the matter.

AppLovin Corp paid about $500 million for the company, said the people, who asked not to be identified because the matter is private.