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Coronavirus Lockdown Spurs 264% Boom in Plant-Based Meat

Beyond Meat plant-based burger patties
Beyond Meat plant-based burger pattiesPhotographer: Daniel Acker/Bloomberg

While there’s been talk of Americans resorting to indulgent foods as they shelter in place, they’ve instead flocked to plant-based meat and cheap pantry staples.

Since the coronavirus pandemic ignited a nationwide lockdown in March, U.S. consumers have doubled purchases of all sorts of beans and canned meat, according to Nielsen data. The biggest surge of any category came in plant-based meat, which includes offerings from companies like Beyond Meat Inc. and Impossible Foods Inc., with sales jumping 264%. And these gains came when overall spending plummeted.