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Balenciaga to Open on London’s Bond Street in Boost for Luxury

Luxury fashion stores on London’s New Bond Street, in March.

Luxury fashion stores on London’s New Bond Street, in March.

Photographer: Dan Kitwood/Getty Images

The fast-growing Kering SA luxury brand Balenciaga has found a home on London’s most exclusive shopping street, in a boost for luxury retail after the coronavirus pandemic.

One of France’s most well-known fashion houses, Balenciaga reached an agreement with footwear retailer Russell & Bromley Ltd. to take over its lease on a store on New Bond Street, according to people familiar with the matter, who asked not be identified because the deal is confidential.