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Pickup Trucks Outsell Sedans in U.S. for the First Time Ever

  • Fiat Chrylser CEO says inventory of truck models running low
  • Shift to pickups fueled by spread of 0% financing offers
General Motors 2020 Chevrolet Silverado HD Reveal
Photographer: Jeff Kowalsky/Bloomberg
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In all the years Chevy has sold Silverados and Ford trafficked in F-150s, few in Detroit ever dreamed the day would come that pickups would outsell passenger cars.

But the highly lucrative truck segment dominated by Ford Motor Co., General Motors Co. and Fiat Chrysler Automobiles NV did just that last month. Pickups beat cars by more than 17,000 units in April, according to market researcher Autodata Corp.