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Google Enters Upside Down World of Renewable Supply and Demand

The internet giant plans to shift energy use depending on the availability of clean power, inverting the demand response paradigm.

Hundreds of fans keep the servers cool at Google’s Mayes County data center in Oklahoma
Hundreds of fans keep the servers cool at Google’s Mayes County data center in OklahomaSource: Google

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Google and its parent company, Alphabet Inc., have long put themselves forward as leaders in renewable energy use. Last week, they took that a step further by announcing that they are now “working toward 24x7 clean energy everywhere we have data centers.”