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Kanye West Vaults From Broke to Billions With Yeezy in Demand

  • Sneaker brand was estimated to be worth as much as $3 billion
  • Wyoming in the running to be the home of rapper’s Yeezy City
Kanye West
Kanye WestPhotographer: Dimitrios Kambouris/Getty Images

Kanye West was swimming in debt four years ago after pouring money into his fashion company, Yeezy. He revealed his financial woes on Twitter, followed by a plea to Mark Zuckerberg to invest $1 billion in the rapper’s “ideas.”

While the Facebook Inc. co-founder never took him up on the invitation, West has managed to do just fine on his own: Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year, according to a document reviewed by Bloomberg. That was before the Covid-19 pandemic devastated the fashion industry.