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How a Seattle Ice Cream Maker Navigates Coronavirus Limbo

Her EIDL saga yielded little and the PPP loan isn’t quite what she needs to save the business.

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Molly Moon’s Homemade Ice Cream, a Seattle institution with eight locations, was founded by Molly Moon Neitzel in 2008. It had about 100 employees and around $8 million in annual revenue before the virus.

Neitzel, the CEO, anticipated the severity of the crisis in late February after sales suddenly dropped significantly below projections. She wrote letters to state and local officials in early March, warning them that small businesses would be hit “really hard and really fast.” As the situation worsened, she asked her executive team to take pay cuts, stopped paying herself, and, in phases, laid off 95 people—nearly her entire staff—to prevent the spread of the virus.