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AT&T’s HBO Max Dives Into Crowded Streaming Market on May 27

  • Service to debut in U.S. before launching in other key markets
  • Company had to adjust its marketing plan because of pandemic
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HBO Max Enters Crowded Streaming Field Dominated by Netflix
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AT&T Inc. has set a launch date of May 27 for its HBO Max service, marking the third major streaming rollout in less than two months as media giants try to capitalize on booming demand for video.

HBO Max will debut in the U.S. before rolling out to Europe and Latin America in the months and years ahead, the company said Tuesday. AT&T is spending a couple of billion dollars a year on HBO Max, its biggest initiative for the WarnerMedia division since the business was acquired for $85 billion almost two years ago.