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Amazon Is Delaying Its Summer ‘Prime Day’ Promotion: Reuters

An independent contractor picks up an Amazon Prime grocery bag outside a Whole Foods Market in Washington, D.C. on March 31.

An independent contractor picks up an Amazon Prime grocery bag outside a Whole Foods Market in Washington, D.C. on March 31.

Photographer: Andrew Harrer/Bloomberg

Amazon.com Inc. will delay its July “Prime Day” sales event at least until August, according to a report from Reuters.

The promotion began in 2015 as a way to drum up business during the summer when many people are on vacation and to entice customers to subscribe to Prime before the busy holiday shopping season. Amazon Prime members, who pay monthly or yearly fees for shipping discounts and other perks, spend more on the site than regular shoppers.