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Apple Lets Some Video Apps Sell Shows Without Taking 30% Cut

  • Amazon’s Prime Video service joined program on Wednesday
  • Canal+ started in 2018, while Altice One signed up in February
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Photographer: Michael Nagle/Bloomberg

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Apple Inc. has relaxed a controversial policy that took a 30% cut of payments when video apps on its platform sold TV shows and movies.

Amazon.com Inc. started taking advantage of the change on Wednesday, selling and renting movies via its Prime Video service on Apple devices without needing to give Apple a share of the money.