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Snapchat Sees Surge in Downloads of Digital Face Masks

More people want face animations for video chat, driving a 10-fold jump in downloads.

Snap Camera

Snap Camera

Source: Snap

Workers around the world are suddenly confined to their homes and apartments to prevent the spread of coronavirus. Some are doing their best to keep things interesting while telecommuting. 

Snapchat parent Snap Inc. has seen a 10-fold surge in downloads since the beginning of the month of a tool that makes calls on services like Zoom Video Communications Inc. and Google Hangouts a bit more lighthearted. The feature, called Snap Camera, allows people to overlay their faces with an augmented-reality filter, turning them into a talking toilet-paper roll or slice of pizza, or evening out skin tone for those who would prefer not to apply makeup while working at home.