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Car Dealers Make House Calls to Sell Wheels to Wary Shoppers

  • GM offers 0% financing deals to keep shoppers buying
  • LMC forecasts sales as low as 16 million vehicles this year
General Motors vehiclesat a car dealership.
Photographer: Daniel Acker/Bloomberg

Lured by an ad for 0% financing, a customer phoned Chuck Olson Kia in Seattle saying he wanted to buy a Sedona minivan. But with more than 400 confirmed coronavirus cases in Washington state, he said there was no way he’d go to the dealership.

So the salesperson instead sent a staffer to his home with paperwork and closed the sale of the loaded $40,000 vehicle. Of course, given the circumstances the dealer was fortunate the buyer even agreed to meet in person at his house.