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BlackRock’s Vow for Greener Planet to Get First Real-World Test

It’s up to a 47-person team at the giant asset manager to prod thousands of companies to adopt more sustainable policies.

French riot police monitor employees re-entering the the Blackrock offices after they were evacuated due to a protest inside the building in Paris on Feb. 10.
French riot police monitor employees re-entering the the Blackrock offices after they were evacuated due to a protest inside the building in Paris on Feb. 10.Photographer: Christophe Morin/Bloomberg

For BlackRock Inc. co-founder Laurence Fink, bigger has always been better. That formula is now crashing into his promise to join the fight against climate change.

Fink, who built the company from a mortgage-bond specialist into the largest asset manager in the world, has a crew of just a few dozen to prod the thousands of companies in BlackRock’s $7 trillion of funds to toe a more environmentally friendly line.