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Zalando Takes on Richemont in Bid to Enter Online Luxury

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Zalando to Add More Premium Brands in Bid to Enter Online Luxury
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Zalando SE, Europe’s largest online fashion retailer, will add more premium brands in a move that will position it head-to-head with Richemont’s e-commerce business Yoox Net-a-Porter.

Zalando plans to double its premium and luxury assortment by the end of 2023 to gain a bigger share in the 38 billion-euro ($41.5 billion) market for high-end fashion, the company said Thursday. Zalando has started out by adding Moschino Couture and Alberta Ferretti.