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Premier Lacrosse League Adds Ticketmaster Name in Rights Deal

  • Paul Rabil-led league to be called PLL Powered by Ticketmaster
  • League scheduled to begin its second season May 29 in Boston
The Chrome takes on the Archers in the first ever Premier Lacrosse League game, June 2019.
The Chrome takes on the Archers in the first ever Premier Lacrosse League game, June 2019.Source: Premier Lacrosse League

The Premier Lacrosse League has signed a sponsorship deal with Ticketmaster that includes an uncommon wrinkle in pro team sports: The company’s name will become part of the league’s official title.

The league -- co-founded by Paul Rabil, perhaps the sport’s best-known player -- will be known as the PLL Powered by Ticketmaster as it embarks on its second season.