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Amazon Adopts Rivals’ Playbook to Fight JEDI Cloud Bid Loss

  • AWS executive had snubbed legal challenges to bids as ‘sad’
  • Microsoft blocked from working on project after Amazon suit
Teresa Carlson in Washington, D.C., on Oct. 23.

Teresa Carlson in Washington, D.C., on Oct. 23.

Photographer: Sarah Silbiger/Bloomberg
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A powerful executive with Amazon.com Inc. in October portrayed attempts by archrival Oracle Corp. to block her company from winning one of the biggest-ever government deals as a last-ditch attempt to rescue a business that was becoming irrelevant.

Now, Amazon is borrowing a page from the playbook Oracle used to unseat it as the front-runner for an up to $10 billion, 10-year project to overhaul the military’s technological operations.