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Taco Bell to Offer Plant-Based Fare Within a Year, New CEO Says

Yum! Brands Inc. Restaurants Ahead Of Earnings Figures
Photographer: Luke Sharrett/Bloomberg

Taco Bell’s new chief executive officer is ready to embrace meat alternatives on the fast food chain’s menu, in contrast to a previous plan.

Plant-based proteins are coming to the menu in the next year at the Yum! Brands Inc.-owned chain, Taco Bell Chief Executive Officer Mark King said in an interview. That’s a reversal from Taco Bell’s earlier strategy to just tout its own vegetarian food.