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Maven Is Expanding to Help Employees Use Their Fertility Benefits

Family-planning benefits are often difficult to navigate. A tech company is trying to change that.

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Maven Clinic Co., a telehealth company, has raised $45 million from Icon Ventures, Sequoia Capital and others as it expands to help employers make their family-planning benefits — like egg freezing, fertility treatments, surrogacy and adoption — easier for workers to use.

Maven launched in 2015 for women seeking services like lactation consultants, doulas and midwives and has since expanded to cover fertility, pediatrics and breast-milk shipping. Employers can buy such coverage for their workers, and workers can access Maven’s telehealth services through an app. The company is now capitalizing on a new wave of family-planning benefits that help support parents in the workplace. Maven will use the new funds to invest in its core digital offerings while expanding into other, related services.