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Half of Taycan Buyers Are New to the Brand, Says Porsche CEO

But only 130 have been delivered in the United States so far. 

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Porsche CEO Says Most Taycan Buyers Are New to Brand

Half of the people buying the Porsche Taycan have never owned a Porsche.

That’s according to Porsche North America chief Klaus Zellmer, speaking on Jan. 24 during a Bloomberg TV interview.