Skip to content
Subscriber Only

Tencent Responds to ByteDance With WeChat Short-Video Trial

  • Inviting select users to try out new video publishing feature
  • ByteDance is increasingly luring users away from Tencent
Updated on

Tencent Holdings Ltd. is planning a major update to its WeChat messaging app to stave off up-and-comer ByteDance Inc. and counter the startup’s growing dominance of short-form video.

WeChat, used by more than a billion people for everything from messaging to booking meals and movies, will soon add a feature to let users publish video clips and photos to their followers via a feed -- not unlike Twitter’s. That’s a departure from the current format that focuses on articles (with accompanying visuals). While it’s unclear what the final product will look like, Tencent wants users to be able to share video and content directly with one another. It began on Monday inviting select individuals and organizations that run public accounts to test the feature.