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Boeing Gets a Tough Message From a Big Buyer: Rename the 737 Max

  • Air Lease chief says switch would help ease traveler concerns
  • Leasing firm is among top customers for grounded narrow-body
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Boeing Co. should rename its 737 Max to help deflect travelers’ safety concerns once the grounded jet returns to the skies, according to plane leasing-industry veteran Steven Udvar-Hazy.

The Max brand is damaged following two fatal crashes last year, and there’s no reason for Boeing to retain it, Udvar-Hazy, the founder and chairman of Air Lease Corp., said Monday at a conference in Dublin.