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Economics

Casper Has a Plan to Avoid the Fate of Other Money-Burning Unicorns

  • Planned IPO to test Wall Street’s risk appetite post-WeWork
  • Company has spent hundreds of millions for sales growth
A Casper storefront. 

A Casper storefront. 

Source: Casper

Does this script sound familiar?

Startup makes a splash in a niche market with widespread advertising, celebrity backing and media coverage. Everyone learns the company’s name, and sales balloon. Actual profit remains elusive.