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Pursuits
Real Estate

Unsold Manhattan Condos Get New Year’s Resolution Makeovers

  • Booking.com promotion fills 20 units at downtown project
  • Travel website’s users can book apartments for this weekend

For a Manhattan condo developer in a slowing sales market, the request from an international travel website was irresistible: Let us furnish 20 of your unsold units and offer our users a two-night stay.

In its search for empty apartments to decorate in New Year’s resolution themes, Booking.com found its canvas at 25 Broad St., a 308-unit rental building in the Financial District that developer LCOR is converting into for-sale condos. Starting today, the website’s users can book one of the Instagram-ready units and stay there this weekend for a $20.20 fee.