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Facebook to Give Users the Option to See Fewer Political Ads

  • Instagram and Facebook both getting new ad control setting
  • Company isn’t changing ad-targeting, fact-checking policies
Facebook Hosts Annual F8 Developer Conference In San Jose

Photographer: Justin Sullivan/Getty Images

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Facebook Inc. said it will soon give users the option to see fewer political and social issue advertisements in their feeds, but the company held firm on its controversial stance against fact-checking political ads despite months of criticism.

The social network announced the new user setting, which will also be available in photo-sharing app Instagram, in a blog post Thursday, saying the update is part of an effort to give people more control over what they see ahead of the 2020 U.S. presidential election. Facebook also said it won’t change or restrict the ad-targeting tools available to political campaigns, as some of its rivals have done.