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Legal Pot Takes a Bite out of Beer Consumption in Canada

  • Volume decline accelerated in 2019, down 3% through November
  • Newly legal pot products will perpetuate trend, Cowen says
Opening Of The Molson Coors Canada Fraser Valley Brewery
Photographer: Darryl Dyck/Bloomberg

Smoke more, drink less.

That appeared to be the trend among Canadians in the first full year of legal cannabis, when beer volumes fell by 3% through November, according to data from Beer Canada.