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Amazon, Future Group Boost Ties to Fend Off Asia’s Richest Man

  • Amazon will sell products from Future Retail, Future Consumer
  • U.S. e-tailer bought 49% stake in another Future firm in 2019
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Photographer: Thomas Trutschel/Photothek

Amazon.com Inc. signed pacts with the Future Group to sell products from India’s second largest brick-and-mortar retailer on its online marketplace, as they fend off rivals in the world’s last big untapped retail market.

Amazon will become the authorized online sales channel for Future Retail Ltd.’s stores, which sell everything from groceries to cosmetics and apparel, according to an exchange filing Monday. The e-commerce giant will also have a tie-up with Future Consumer Ltd., that makes consumer goods like packaged snacks and household cleaners.