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Apple Lands Ex-HBO Head Richard Plepler to Make Movies, Shows for TV+

  • Plepler left HBO almost a year ago after AT&T bought company
  • Apple strikes deal with Plepler’s N.Y.-based Eden Productions
Richard Plepler, chairman and chief executive officer of Home Box Office Inc. (HBO), speaks during the Mobile World Congress Americas event in Los Angeles, California, U.S., on Friday, Sept. 14, 2018. The conference features prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.
Richard Plepler, chairman and chief executive officer of Home Box Office Inc. (HBO), speaks during the Mobile World Congress Americas event in Los Angeles, California, U.S., on Friday, Sept. 14, 2018. The conference features prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.Photographer: Patrick T. Fallon/Bloomberg

Apple Inc. has landed former HBO chief Richard Plepler, a respected entertainment industry executive, to make TV shows and movies for its new Apple TV+ streaming service.

Plepler and his new company, Eden Productions, will develop original programs exclusively for TV+, the Cupertino, California-based company said Thursday. Apple’s video service launched in November with a small number of original shows.