Allstate Plans to Say Farewell to Esurance Brand After 8 Years
- CEO says moves will free up money to focus on Allstate brand
- Insurer says it’s still committed to its agents amid changes
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Eight years after buying Esurance, Allstate Corp. Chief Executive Officer Tom Wilson is getting ready to say goodbye to the online seller of home and auto coverage.
The insurer will still sell policies over the internet as it phases out the Esurance name next year and reworks how consumers are directed to its web-based platforms and agencies, according to a statement Thursday. Wilson said the move will help the Allstate brand amid competition from rivals including Berkshire Hathaway Inc.’s Geico and Progressive Corp.