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Nintendo Switch China Sales Could Reach 4 Million by March, Analyst Says

  • May add 23 billion yen to profit in the year ending March 2020
  • Pelham Smithers forecasts hardware and software sales in China
A Nintendo Switch game console.

A Nintendo Switch game console.

Photographer: Kiyoshi Ota/Bloomberg

Only a few days after Nintendo Co.’s Switch made its long-anticipated entry into China, one analyst is making a bullish case for Mario and Zelda’s prospects in the world’s biggest gaming arena.

Nintendo could sell as many as four million Switch units in China in the fiscal year ending March and 12 million units of software, London-based tech equity researcher Pelham Smithers wrote in a note to clients. That could add as much as 23 billion yen ($212 million) to the Kyoto-based company’s full-year operating profit, Smithers said.