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TikTok Owner Is Testing Music App in Bid for Next Global Hit

  • India and Indonesia are first to sample ByteDance’s latest
  • Company looking to become less dependent on advertising income
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Photographer: David Paul Morris/Bloomberg
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TikTok owner ByteDance Inc. is testing a new music app in emerging markets as it tries to pull off another global sensation akin to its viral video-sharing service.

Called Resso, the new app is now available in India and Indonesia, two of Asia’s most populous countries and places already keenly familiar with TikTok. Since an initial launch six months ago, Resso has been installed by about 27,000 users across the iOS App Store and Google Play, according to data compiled by Sensor Tower, which said the numbers indicate promotion of the app began in earnest at the end of November.