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TV Industry Suffers Steepest Drop in Ad Sales Since Recession

  • Global ad sales still rise, thanks to technology firms
  • TV viewership falls sharply in U.S., Europe and Asia

Photographer: Pham Anh Tho/Moment RF via Getty Images

Global TV advertising sales fell almost 4% in 2019, the steepest drop since the depths of the economic recession in 2009, in the latest sign that advertisers are following viewers to the internet.

Declines in TV viewership have suppressed the medium’s advertising dollars, according to research firm Magna Global, which released the data as part of report on the global ad business. Viewership fell sharply in Europe, compounding the trend in the U.S., China and Australia.