Qualcomm Inc. is under no illusions about how long it will take to make a dent in Intel Corp.’s dominance of the laptop market. But a new set of chips it’s offering will make it tougher to keep Qualcomm out of computers.
San Diego-based Qualcomm, whose processors are the heart of most of the world’s high-end smartphones, is trying to carve out a niche for its technology with laptops that last more than a day on a single battery charge and are always connected to the internet. Current models, such as Microsoft Corp.’s Surface Pro X, cost more than $1,000. Qualcomm is now rolling out new chips that will allow PC makers to build machines that compete with budget systems retailing for as low as $300.
“We were not confused. We knew this market would take a long time,” said Qualcomm product director Miguel Nunes. “We still understand it’s going to take longer.”