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Nintendo Will Prove the Switch’s Longevity This Holiday Season

  • Analysts expect record holiday sales of Switch consoles, games
  • Rosy year-end seasonal results may prompt a forecast upgrade
Nintendo Co.’s Switch video game console
Nintendo Co.’s Switch video game consolePhotographer: Troy Harvey/Bloomberg

Nintendo Co.’s Switch console is poised for its best holiday shopping season yet.

The company will probably sell 9.46 million units of Switch hardware and 64.73 million units of software in the quarter ending December, according to analyst estimates compiled by Bloomberg. While the forecast console numbers mark only a slight improvement on last year’s results, it’s games that deliver most of Nintendo’s profit, and software sales may climb about 23%.