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Peloton Climbs to Record High in Black Friday Fitness Frenzy

  • Fitness company’s signature: $2,000 bike and $4,000 treadmill
  • Startup’s initial public offering fell flat two months ago
Peloton
PelotonSource: Peloton

Peloton Interactive Inc. gained almost 10%, hitting a record of $35.23 per share after KeyBanc said the company was seeing strong traffic on Black Friday.

Since Peloton’s initial public offering fell flat two months ago, investors have called for the company to reevaluate its expensive growth ambitions and focus on turning a profit. The company’s basic “connected fitness” subscription costs $39 a month. Its bikes start at about $2,000 and treadmills start at about $4,000.