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Black Friday Becomes Blasé Friday as One-Time Frenzy Calms Down

  • Stores aim to make up for it with online sales, December push
  • Analysts say Walmart, Target and Lululemon are early winners
Shoppers wait outside the Macy’s Inc. flagship store in New York ahead of Black Friday.
Shoppers wait outside the Macy’s Inc. flagship store in New York ahead of Black Friday.Photographer: Jeenah Moon/Bloomberg

Becky Strickland really wanted her teenage daughter to experience the madness of Black Friday, so she brought her to Manhattan’s Herald Square -- typically one of New York’s busiest shopping districts.

But stores failed to produce the hectic scene she expected to encounter, even though discounts -- like sweaters marked down 60% to $14.99 at J.C. Penney Co. -- remained abundant.