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China’s Anta Sports Considers Selling Fitness Brand Precor

  • A sale could fetch about $500 million; no final decision made
  • Private equity firms are among those who expressed interests
The Nike Of China Wants To Go Global And Has Xi In Its Corner
Photographer: Qilai Shen/Bloomberg
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Anta Sports Products Ltd. is considering a sale of its fitness equipment brand Precor Inc. after receiving approaches from potential buyers, according to people familiar with the matter.

The biggest sportswear maker in China is working with an adviser for a potential sale of the U.S. business that could fetch about $500 million, said the people, who asked not to be identified because the discussions are private. A number of companies and private equity funds have shown preliminary interest in acquiring Precor, which designs and makes gym products such as indoor cycling bikes, running treadmills and elliptical machines, the people said.