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Super Bowl Ads Give Fox a ‘Pinch-Yourself Moment’ With 80% Sold

  • Advertisers are paying up to $5.6 million for 30-second spots
  • Only New York’s 2014 Super Bowl ads sold at a faster pace
Photographer: Kevin C. Cox/Getty Images

Fox Sports has sold 80% of its Super Bowl commercials, resulting in what one network executive called a game of musical chairs for the remaining inventory.

“It’s a pinch-yourself moment,” said Seth Winter, executive vice president for sports sales at Fox Corp.’s Fox Sports. “We went in with expectations that we would do well. We’re pacing well ahead of where we thought we’d be.”