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Peloton to Sell Cheaper Treadmill and Rowing Machine in 2020

  • The unprofitable company is looking to expand beyond cycling
  • It has explored apps for Amazon’s Fire TV and Apple Watch
A Peloton Interactive Inc. store in Corte Madera, California.

A Peloton Interactive Inc. store in Corte Madera, California.

Photographer: David Paul Morris/Bloomberg
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Peloton Interactive Inc., the unprofitable fitness company whose stock has been skidding, plans to introduce two new pieces of workout equipment next year in a further expansion beyond cycling.

The company is working on a new treadmill that will cost less than the current $4,000 model, as well as a rowing machine, according to people familiar with their development. Peloton has also explored apps for Amazon.com Inc.’s Fire TV and the Apple Watch to complement its smartphone software, though the status of those projects is unclear, said one of the people, who asked not to be identified because they weren’t authorized to discuss the information publicly.