Skip to content
Subscriber Only

Viral Tweet About Apple Card Leads to Goldman Sachs Probe

  • Tech entrepreneur alleged inherent bias in algorithms for card
  • The card is part of Goldman’s new main street business lines
Bloomberg business news
Goldman’s Apple Card Probed
Updated on

A Wall Street regulator is opening a probe into Goldman Sachs Group Inc.’s credit card practices after a viral tweet from a tech entrepreneur alleged gender discrimination in the new Apple Card’s algorithms when determining credit limits.

A series of posts from David Heinemeier Hansson starting Thursday railed against the Apple Card for giving him 20 times the credit limit that his wife got. The tweets, many of which contain profanity, immediately gained traction online, even attracting comment from Apple co-founder Steve Wozniak.