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Drake Joins Canopy’s Growing Roster of Cannabis Partnerships

  • Drake, Canopy launch More Life Growth Co., based in Toronto
  • The singer will own 60% of the company, Canopy will own 40%
More Life Growth will be 60% owned by Drake and 40% owned by Canopy.

More Life Growth will be 60% owned by Drake and 40% owned by Canopy.

Photographer: Christopher Polk/Getty Images

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Canopy Growth Corp. has added another celebrity to its roster of partners, announcing that it’s teaming up with Canadian musician Drake to launch a new pot producer.

Drake joins lifestyle guru Martha Stewart, rapper Snoop Dogg and actor Seth Rogan in working with Canopy, the biggest cannabis company in the world by market value. This is the first such partnership signed after co-Chief Executive Officer Bruce Linton was fired in July.