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Aston Martin’s $120,000 Motorcycle Isn’t Street-Legal

In its latest ploy to drum up excitement, the British car company goes for a two-wheeled toy made in conjunction with Brough Superior.

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Source: Aston Martin

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Aston Martin is giving two wheels a try. On Nov. 5 at the Milan Motorcycle Show, the beleaguered British brand behind such sports cars as  the Vantage and the DB11 debuted the AMB 001, a 180-horsepower motorcycle legal only for track use. It will be made in partnership with the British motorcycle brand Brough Superior and will be the first time a Brough Superior model has come with a V-twin, turbo-charged engine. 

The announcement comes as the latest of Aston’s creative efforts to energize the brand, including a $700,007 coupe spec’d by Daniel Craig to be sold as a fantasy gift in Neiman Marcus’s annual holiday catalogue and even  a picnic hamper to accompany its upcoming DBX SUV. These have come after the 106-year-old company failed to generate much cash in the first half of 2019, had an initial public offering that flopped (company shares are down 71% since the offering last year), and was recently forced to raise $150 million in a bond sale as it faces liquidity concerns and generalized feelings of doom regarding Brexit.