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Facebook Adds More Corporate Branding to Instagram, WhatsApp

  • Social giant wants more people to know what products it owns
  • New logo was created to distinguish Facebook’s parent company
 Facebook plans to make its logo much more prominent inside of the company's other standalone apps.
Facebook plans to make its logo much more prominent inside of the company's other standalone apps.Source: Facebook Inc.
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Facebook Inc. owns Instagram and WhatsApp, and wants everybody to know it.

The social media giant has created new corporate branding and a new logo for Facebook Inc. to distinguish Facebook the corporation from the company’s popular social network with the same name. The new logo -- which is the word Facebook spelled out versus the white or blue “f” Facebook has used for years — will appear in places like the login screen and the settings page of Instagram and WhatsApp. Facebook began this effort earlier this year when it added “Instagram from Facebook” and “WhatsApp from Facebook” to both apps, but the new branding makes the message even more pronounced.