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TikTok May Be Losing Its Appeal

  • New user growth of ByteDance app down 4% year-on-year in 3Q
  • TikTok no longer among Top 10 ad spenders on Facebook in U.S.
TikTok

Photographer: Thomas Trutschel/Photothek/Getty Images

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TikTok, the viral short video app run by Chinese upstart ByteDance Inc., saw global user-downloads fall for the first time since its inception two years ago, new data from Sensor Tower shows.

The app amassed an estimated 177 million first-time users across the Apple App Store and Google Play for the third quarter ended September. That represents a 4% decline from a year ago. It’s the first time the hit app saw new installs drop on a quarterly basis, the mobile data provider said. In total, TikTok has been installed by around 564 million users so far this year and has been installed 1.45 billion times since launching.