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Prudential Plans to Boost Life Insurance Prices for Vapers

  • Vapers will be classified as smokers for Prudential’s policies
  • Prudential notes the focus on vaping amid health scare
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Prudential Hikes Life Insurance Prices for Vapers
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Prudential Financial Inc. says the health scare around vaping is changing its calculus.

Prudential, one of the largest U.S. life insurers, plans to tweak its policy for customers who vape, saying that they’ll be classified as smokers instead of non-smokers when applying for individual coverage. Smokers tend to be charged higher life insurance rates than people who don’t smoke, the company said in an emailed statement Wednesday.